I WRITE BOOKS. I SHAPE SHOWS WORTH WATCHING. BOTH MATTER.
I started in a Liverpool newsroom. Years later I’d helped build shows watched by millions across three continents, and I’d finally written the book I always meant to write.
I developed the format for Netflix’s Blown Away and served as showrunner. I led North American versions of Undercover Boss and The People’s Couch — known to UK audiences as Gogglebox.
Along the way: a Canadian Screen Award, a British Royal Television Society Award, Telly Awards in America. I'm also a longstanding juror for the International Emmys.
Now I’m back in the North West of England, writing nonfiction and working with producers and brands on both sides of the Atlantic.
THE FRAZZLED FREELANCER REVIEWS
The Frazzled Freelancer felt like someone finally put to words what I needed to hear. Ron Carroll's honesty and humor make this a grounding, hopeful read. I'm glad I picked it up.
LC., TORONTO
The practical advice and personal stories from this seasoned entertainment professional speak to startup founders, freelancers and anyone thinking about changing lanes. It has broad appeal.
LMS., LOS ANGELES
Such a joy to read. Ron’s writing style is sharp, funny and deeply relatable, which makes this the perfect handbook for anyone feeling lost in a freelance world.
NE., LONDON
BUY THE BOOK
Available wherever books are sold including your local independent.
AVAILABLE SOON ON AUDIBLE
WHY I WRITE
When I was seven, I unwrapped a toy typewriter on Christmas morning, and that was it. The world opened up. My bedroom became a bustling newsroom, complete with breaking stories, and invented scandals.
A few clunky keystrokes later, I was at university. I graduated to an electric typewriter and presented my English dissertation with the confidence of a newsroom pro. The grade? A dazzling 16 percent. My professor scrawled in furious red: “This is an appalling piece of journalese.”
He wasn’t wrong. But he wasn’t right either. I wasn’t writing essays. I was already writing for readers.
That instinct — writing for real people, not academic approval — still drives everything I do. Back then, it felt like failure. Now I see it for what it was: proof I was already on my way.
WORK WITH ME
I work with producers, brands, and creators to turn raw ideas into formats that can sell. That means pressure-testing the concept, sharpening the hook, and making sure it can hold up in a room full of buyers.
I bring a showrunner’s perspective to development: what works, what breaks, what is too expensive, what is not scalable, and what commissioners or executives will actually respond to.
Whether you have a rough idea, a half-built pitch, or a project that just is not landing, I help get it over the line.
I can help with:
• Pitch decks that tell a clear story
• Show bibles that stand up to scrutiny
• Format breakdowns and episode structure
• Tone, casting, and visual direction
• Positioning for networks, streamers, and brands
TESTIMONIALS
You really brought the idea to life and made it feel focused and contained within a six-part format.
CHRIS F.
EXECUTIVE PRODUCER ALASKA TV, LONDON
He is a great in-house hire, whether for six months, three months, or project-based development work. If you are trying to figure out the creative, Ron is your call.
SHAWN M.
CEO
MY ENTERTAINMENT
NEW YORK
It was great working with you. I hope we get to do it again soon.
LOU W.
EXECUTIVE PRODUCER, NETFLIX
LOS ANGELES
I'm very much enjoying watching the cuts for Big Proud Party Agency. Thanks for all your great work on the series.
CLAIRE M, COMMISSIONING,
BBC
LONDON
You are such a creative, solid, TV craftsman. Thank you for bringing our vision to life.
ISABELLE B.,
EXECUTIVE PRODUCER
JUST FOR LAUGHS
LOS ANGELES & MONTREAL
It has been great having you at the helm, driving ideas. You have been such a joy to work with, and your energy, enthusiasm, and expertise have been enlightening.
The pitch deck you delivered and your understanding of the concept were truly amazing. When you work with someone new for the first time, you have hopes, but Ron absolutely nailed both the design and concept.
TAMMY K.
CREATIVE DIRECTOR
LITTLE BIRD, CARDIFF
I can't thank you enough for your work on this project. Cheesy, I know, but so true.
CHRIS G.
EXECUTIVE PRODUCER
UNILAD, LONDON
MICHELLE B.
EXECUTIVE PRODUCER
NEW YORK
Ron helped us launch a one-of-a-kind high-brand marketing tool that was real and authentic.
GEORGE G.,
SVP MARKETING & COMMUNICATIONS
MOHEGAN SUN RESORT, CONNECTICUT